In mid-April 2015, Anil Rai Gupta, CMD, Havells India Ltd (HIL), a $1.4 billion FMEG (fast-moving electrical goods) company with a global footprint and brands like Crabtree, Sylvania, Concord, Luminance and Standard, made a slew of announcements on product launches. The first was the brightest LED lamps range LUMENO, the latest addition to Havells’ LED portfolio which offers 110 lumens per watt, which is the highest in the industry.
“It is the result of the company’s constant focus on innovation, R&D and harnessing technology to develop better products. The new range of lamps is environment-friendly and will significantly reduce electricity bills,” explains Gupta. “LUMENO starts instantaneously giving 100 per cent lumen in less than two seconds and saves upto 50 per cent energy over CFL. This latest innovative collection will have in-built 2.5kV surge protection with an ability to withstand voltage fluctuations from 100-300V AC.” The lamp will be available in two variants – cool day light and warm white with wattages of 3, 5, 7, and 10 with B22 & E27 Base. This range has been designed keeping in mind the Indian conditions such as regular voltage fluctuations, extreme weather conditions and frequent power outages. It will also retrofit perfectly into traditional lamp sockets, thus ensuring that the customer can switch to the latest technology without any additional investment in fixtures.
LED has been in the news for various reasons, including government initiatives however, the current market size of the LED lighting industry is just ?850 crore in India. And from this low base, it is expected to grow by 45 per cent in the next two years. For Have- ll’s LED contributes about 30 per cent of the total lighting revenue. With the launch of LUMENO range, the company intends to raise the share of LED lighting to 50 per cent in the overall lighting segment over the next two years. “Given LED’s multiple benefits including those for the environment and powersaving and the government’s thrust on this lighting source, LED will be at the core of our strategy for the lighting and fixture segment,” says Gupta, who has also launched a
new range of miniature circuit boards (MCBs) under the Euro II series for the Indian market. The new range not only provides protection against overload, short circuit and electric shock (earth leakage) but its design also makes it one of the most user-friendly MCBs in the country.
“With rise in awareness levels, Indian consumers across Tier I to Tier III towns are increasingly shifting to quality electrical safety devices like MCBs to safeguard their electrical & electronic devices and prevent short circuits that may even pose threat to life”. With the launch of this new series, Havells plans to capitalise on the expected recovery in the industrial and construction industry by raising the current production from 100,000 poles per day to 150,000 in next few years. India’s organised domestic switchgear market is estimated to be ?1,900-2,000 crore.
In the fan portfolio, Havells has launched the country’s first most energy-efficient fan – ES 40. “A blend of energy conservation and elegant design, the latest addition in Havells’ fan portfolio is the result of the company’s firm focus on innovation and strong R&D capabilities. The company has already applied for the patent for its design.” adds Gupta. The key USP of ES 40 is the energy efficiency quotient, as the fan consumes only 40 watts of electricity, while the normal fan consumes 75-80 watts of electricity. Havells was also the first company to introduce energy-saving fans in India earlier, with it: model ES 50, which consumes only 50 watt of electricity. ES 50 also won three consecutive national awards for energy saving front the government of India.
India’s organised fan market is current! pegged at 75,500 crore and the compan commands a market share of 14 per cent Havells entered the fans segment in 200 and has today emerged as one of the fast est growing and most trusted brands in th- fan category. The company is currently pres ent in the premium & super premium categories and offers a choice of over 400 SKI* of high performance, decorative and energ* saving fans to quality conscious customers. ■ enjoys 23 per cent market share in premium and super premium category. From the fans business, Havells targets ?1,000 crore in revel nue and 16 per cent market share in the nets* two years.
♦ LANCELOT JOSI
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